I might be wrong, but I vaguely remember Google and Yandex punishing websites for using full-page ads (or some other horribly intrusive advertisement). I assume in order to slow down adoption of various adblocks, but it seemed to be *very* effective.
I assume that if they did something like that for modern popups - it would be as effective, but I doubt they will do it - somewhere I heard that using Google Analytics to track users requires consent from said users.
Alexey